Gidilounge.com CEO Olumide Adewumi Reveals the Secret to their Meteoric Success
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THE COMPANY WITH ITS FINGER ON THE PULSE OF THE NIGERIAN MUSIC INDUSTRY
REVEALS THE SECRET TO ITS METEORIC SUCCESS.
STOP THE PRESS!
Yeah, that’s right, I said it . LOL!
I’m thrilled to be able to bring you the audio interview with the CEO of the world-famous Gidilounge!
CEO Olumide Adewumi shares how he stumbled upon a huge niche in one of the world’s largest
music markets. And met the needs of a hungry crowd that was looking for a solution.
Gidilounge.com, a company little more than two years old, has quickly become a cultural umbilical cord to the huge population of young Nigerians living abroad.
In this podcast interview, CEO Olumide Adewumi shares Gidilounge’s surprising founding story. He lays out his team’s formula for success, and paints a compelling vision for the future of the organization.
Olumide Adewumi founded Gidilounge with a number of his childhood friends, in 2008.
In recent years, the Nigerian music industry had quietly grown into a force to be reckoned with.
It even rivaled Nollywood in size and global impact. And still does (if it hasn’t eclipsed it)
Gidilounge.com gave the industry voice beyond Africa’s borders, where timely access to music had
before then been severely limited. By providing streaming music over the Internet, almost as soon as
that music became available locally in Nigeria, Gidilounge created a movement.
The impact cannot be overstated.
Many young Nigerians either left Nigeria to attend University, or
were born and raised outside the country. But most of these individuals hungered for positive
celebrations of Nigerian culture. In less than two years, Gidilounge became their ambassador.
Based in Canada, Mr. Adewumi runs an impressively diverse group of people, spread out over several
continents. With a heavy presence, of course, in Lagos, Nigeria.
How they did it:
Through a combination of technical know-how, business acumen, and branding savvy, Mr. Adewumi and
his team have accomplished the unlikely feat of redefining an industry that was already growing at an
unprecedented rate!
What you will get from this interview (www.LegendOfGidilounge.com):
- Find out how this young company was able to put its finger on the pulse of young Nigeria
- Hear the story of how Gidilounge got started. It will surprise you.
- Discover the meticulous execution behind Gidilounge’s popularity with Nigerian musicians.
- Witness the broad impact that Gidilounge has had on bringing Nigerian music to the world.
- Learn how the company’s ethnic diversity and worldwide presence give it an edge.
- Find out how childhood friends are at the heart of this burgeoning media conglomerate.
- Get an inside look at the strategic logic behind the brand name, and brand definition.
- Get access to Olumide’s secret formula for entrepreneurial success
- Peel back the curtain on the strategy behind Gidilounge Radio and wireless devices.
This thirty minute audio interview provides detailed insight into what it takes to grow from idea to
industry icon, in two short years.
Get the full audio interview at www.LegendofGidilounge.com
About Gidilounge.com
Gidilounge.com is a media conglomerate that provides timely digital information on Music,
Fashion, and Events in Nigeria. Best known for its online music player, Gidilounge.com has recently
broadened its content to live radio shows, and expanded its availability to wireless devices. “Can you
feel it?”
Gidilounge.com was founded in 2008 by Mr. Olumide Adewumi
About NaijasMostIncredible.com
NaijasMostIncredible.com tells stories of young Nigerians doing incredible things.
NaijasMostIncredible.com is inspired by innovative entrepreneurship & excellence in the face of
adversity. “We simply find the positive, uplifting stories, and share them. And they’re not hard to find.”
NaijasMostIncredible.com was founded by Bolaji Oyejide & Kehinde Olajide in 2010.
For more information:
- www.LegendofGidilounge.com – The world-premiere, exclusive interview with Olumide”Gidilounge” Adewumi
- www.NigeriasBestKeptSecret.com - Interview sponsor. What is Nigeria’s National Drink? Naijas have spoken.
- www.Gidilounge.com | Music.Gidilounge.com | Radio.Gidilounge.com
- www.NaijasMostIncredible.com/50 – The 50 Greatest Nigerians of All Time are…
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What’s been your experience with the GIDILOUNGE brand?
When did you first start GIDILOUNGING?

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